Featured Articles

Slay the Dragons Threatening Your Association’s Success

By Sherry Budziak posted 7 days ago
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“Your financial metrics can be great, but if dragons are all over your organization, eventually the village will burn.” Jon Wolske , former Culture Evangelist at Zappos, Zappos Tours Lead, and international speaker  I think, talk, and write a lot about organizational transformation. But I’m not always sure that the people who need to hear my message recognize themselves. Without a crisis looming, change may not seem worth the investment of effort, expense, and political capital. Unfortunately, by the time you discover the dragons, the village may have already gone up in smoke. So how do you know when to shift directions and which way to turn? The ...
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Put the Power of .orgCommunity to Work for Your Success

By Sherry Budziak posted 8 days ago
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Is your association— Offering education that’s in sync with the digital marketplace? Increasing ROI and engagement with video platforms? Using pandemic-proof technology to keep the connection with members strong? Following critical industry trends? Join innovators, problem-solvers, and opinion makers to discuss these and other compelling questions at .orgCommunity’s 2020 Solutions Day . Planning the Solutions Day program is always exciting. But this year we felt special urgency. So many organizations are struggling to adjust to new ways of doing business. Everyone’s time is precious. We wanted to offer effective recommendations and insights ...
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Leave Silos in the Dust and Move Toward Business Integration

By Sherry Budziak posted 14 days ago
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“A long time ago in a galaxy far, far away. . .” (at least that’s how March 2020 now feels), eyes tended to glaze over when I talked about business integration. Although the challenges of a global pandemic have made people listen more closely, I’m still not sure that everyone understands what this term means and why I evangelize the concept at every opportunity.  If associations are plagued by silos, it is because their leaders have seen them that way. That’s not due to poor judgement, it’s the result of an embedded system of operations that is difficult to shed.  But now we have been forced to look through a new lens.  Beyond Individual Systems ...
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The Power to Change Begins With a Question

By Sherry Budziak posted 25 days ago
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“Imagine a future where you have the information you need to answer your most critical business questions. A time when you have the confidence to address challenging problems and thrive. And, a culture where you can embrace change, and anticipate a positive result.” Sharon Rice, .orgSource’s Managing Director of Business Strategy, described that vision to participants at the organization’s September 2019 Solutions Day. Even light-years ago when we could actually attend a conference in person, Rice was contrasting this optimism with concern for the vulnerability of the association industry. Her recommendations have greater urgency than ever as more groups ...
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Making Sales Less Challenging in a COVID-19 World

By Kristin McGuine posted 08-20-2020
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This article originally appeared in the Summer 2020 issue of VantagePoint magazine , the quarterly publication of WSAE. Author Carrie McIntyre is the Customer Experience Officer at The Wyman Company ( www.thewymancompany.com ), where she helps associations solve their non-dues revenue problems. She can be reached at cmcintyre@thewymancompany.com or (703) 679-7614. Carrie is also a co-presenter at WSAE's upcoming virtual workshop, Tactics for Sponsor and Exhibitor Engagement (and Results!) in Challenging Times . I once asked a room full of small-staff association EDs/CEOs how many of them had to sell as part of their jobs, and everyone ...
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.orgSource Helps the Certification Board for Diabetes Care and Education Achieve Online Excellence

By Sherry Budziak posted 08-18-2020
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A New Website Smooths the Path to Certification Projects that can wait, do wait. It’s an adage we’ve all lived. In busy organizations, a website overhaul may fall into that category. But if you ask the staff of the Certification Board for Diabetes Care and Education (CBDCE) , they will tell you that a sleek new site that reflects a name change for the organization and it’s certification program and runs as smoothly as a Ferrari, is the best reason to carve out time for this significant initiative.  CEO, Sheryl Traficano, was eager to make it easier for constituents to earn the organization’s coveted CDCES credential. “With both a new organization ...
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Association Innovators Share Five Strategies for Leading Through Challenge

By Sherry Budziak posted 08-03-2020
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COVID-19 has many lessons to teach, and like the legendary nun brandishing a ruler, they are often harsh. The value of effective leadership, in times of crisis, is one truth we are witnessing on a daily basis.  In writing Association 4.0: Positioning for Success in an Era of Disruption , Kevin Ordonez and I had the privilege to interview some of the most innovative executives in the association community. I am struck by how often their advice is pitch-perfect for managing the current disruption. The following are my top five nuggets, recommendations that I believe will help every leader to navigate today’s uncertainty and support the agile, entrepreneurial ...
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A Positive Culture and an Innovative Approach Sidestep Disruption—How PCI Successfully Moved During the Pandemic

By Sherry Budziak posted 07-30-2020
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Designing a new office space and making the move is no small venture. When the Precast/Prestressed Concrete Institute (PCI) planned to move from downtown Chicago to Chicago’s Triangle Plaza near O’Hare International Airport they knew that they would need outside support to manage the project. .orgSource Senior Consultant, Kevin Martlage, had recently been working with the group on an internal business culture enhancement initiative and was happy to take on this responsibility. .orgSource would oversee construction, moving, IT, design, and decommissioning of the old space.  Everyone was thrilled to be headed towards a light-filled, contemporary office. ...
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.orgSource Celebrates 15 Years of Positioning Associations for Success

By Sherry Budziak posted 07-20-2020
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On July 20, 2020, .orgSource celebrates 15 years in business. We are deeply grateful to the friends and clients who have contributed to our success. This journey, which has been filled with amazing people, projects, events, and education, began with a simple list. I was searching for the perfect nine to five job. But a nagging voice in the back of my mind kept repeating that I was on the wrong track. Managing someone else’s business was not going to make me happy. When I’m considering a tough decision I always make a list. Seeing the options laid out in columns assures me that an answer is a keystroke away. I created an inventory of things that I love ...
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Begin with the Minimum, Finish with the Ideal—Build a Better Product with an MVP

By Sherry Budziak posted 07-15-2020
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A start-up is a human institution designed to deliver a new product or service under conditions of extreme uncertainty —Eric Ries   Associations can be as steeped in tradition as a Japanese tea ceremony. What can they learn from business start-ups? Entrepreneurs take uncertainty as a given, and I’m convinced that they have plenty to teach us. The minimum viable product (MVP) is one of those lessons.   Now that we have collectively experienced extreme disruption, it is time to accept this as a permanent state. With or without COVID-19, association leaders must adjust to a digital marketplace where constant adaptation is required for survival. ...
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Build a Consensus-Friendly Culture

By Sherry Budziak posted 06-29-2020
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A genuine leader is not a searcher for consensus but a molder of consensus. -Martin Luther King This quote from Martin Luther King defines what great association leaders do best. By promoting a culture that supports working together toward common goals, they create an environment where consensus happens. A consensus-friendly culture might seem more like a utopia than a real-life possibility, especially these days. Getting a group of diverse people on the same page is not easy. When difficult decisions must be made quickly the challenge is even greater. A remote work environment only adds complexity. The current situation is not likely to change ...
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Turning a Tanker into a Yacht: 6 Tips for More Effective Association Governance

By Sherry Budziak posted 06-23-2020
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Associations aren’t known for their ability to easily change course. The benefits of organizational agility have gained traction over the last few years, but most groups haven’t taken the concept further than lip service. Associations tend to plow through the bad weather rather than navigate around it. That’s understandable; getting a 2-ton bureaucracy to pivot is a daunting process. Being nimble isn’t just about shedding layers. Agility is as much a state of mind as it is a dynamic organizational structure. Cultivating the vision to recognize shifts in the business landscape and initiating the decision-making processes to quickly address challenges and seize ...
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Eight ways to learn with WSAE

By Kristin McGuine posted 06-18-2020
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Here at WSAE, we are committed to providing resources to support our members in achieving their goals. Education is the foundation of success.  Webinars . Webinars are offered once or twice monthly. Join live, or review our webinar archives list of recorded webinars to watch whenever fits your schedule.  CAE and CMP exam prep. WSAE partners with the Michigan Society of Association Executives (MSAE) to offer CAE preparation courses that incorporate study guides, reading comprehension questions, flashcards and practice tests. MSAE offers their member rate to WSAE members, which represents a $100 savings. In addition to CAE prep courses, MSAE ...
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Consultants Can Lighten the Burden of Leadership—How to Get the Advice You Need

By Sherry Budziak posted 06-15-2020
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Lately, we’ve all been doing a complicated juggling act; and, just when you think you’ve nailed the rhythm, another ball gets tossed into the mix. Managing a remote workforce , making tough financial decisions, planning a virtual conference , budgeting for the unpredictable, and finally, strategizing how to get your team safely back to the office are just a few of the challenges. It’s a lot to handle, especially when there isn’t a clear end in sight. The good news is help is available. People think of consultants as guides for long-term projects. But we are also white knights. A consultant can provide just-in-time rescue from a difficult situation ...
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Outrun Disruption: Use These 7 Strategies to Build a Resilient Organization

By Sherry Budziak posted 06-05-2020
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COVID-19 is a once-in-a-lifetime disaster. But disruption, whether from biology, technology, or culture, is here to stay. We can’t stop the challenges; But we can be resilient enough to take them in stride and move forward to become stronger. What exactly does resilience mean? Why is it important, and how do you build it into your association’s DNA? Recently, .orgSource has been studying this question. We’ve researched, conducted focus groups, and compiled interviews with forward-thinking industry leaders. Those conversations led to our two Association 4.0™ books: Positioning for Success in an Era of Disruption and An Entrepreneurial Approach to ...
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Get Your Association on the Offensive—Mitigate Impacts of COVID-19

By Sherry Budziak posted 06-03-2020
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"In my mind, it's inevitable that we'll have a return of the virus … when it does, how we handle it will determine our fate," Dr. Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases, April 30 . Dr. Anthony Fauci’s warning might make you want to put your mask over your ears instead of your nose. We would all like to see no COVID-19, hear no COVID-19, speak no COVID-19. Unfortunately, ignoring the health and economic danger is impossible, and neglecting to plan for an extended roller-coaster ride with Coronavirus is probably a recipe for disaster.   According to Rantt Media as of May 17, only nine states reported ...
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Professional Ethics Takes a Team Approach

By Kristin McGuine posted 05-27-2020
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This article, by author Richard Kyte, Director of the D. B. Reinhart Institute for Ethics in Leadership and Endowed Professor of Ethics at Viterbo University in La Crosse, Wisconsin, originally appeared in the Spring 2020 issue of VantagePoint magazine , the quarterly publication of WSAE. When Gallup released the results of their annual survey of honesty and ethics in the professions earlier this winter, nurses once again earned the top spot. This marks 17 straight years that nurses have ranked higher than any other profession. Eighty-four percent of respondents rated them very high or high in honesty and ethical standards. Medical doctors came in ...
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Six Strategies for Success in the New Reality

By Sherry Budziak posted 05-05-2020
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The economic and social challenges of this pandemic have cast a harsh spotlight on leadership. If you are sitting in the corner office, you have a unique opportunity to prove that you belong in that big chair. Although there is no playbook for this crisis, there are attitudes and behaviors that support the heavy lifting required to motivate your team and advance your mission in the face of extreme disruption.   Several years ago, we realized Industry 4.0 , or the intersection of the digital and material worlds, would be a proving ground for leadership, and .orgSource began exploring the future of associations through that lens. This research resulted in ...
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Digital Leaders Fly Ahead of Disruption

By Sherry Budziak posted 04-27-2020
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Technology is our silent partner in the challenging job of keeping the economy moving during COVID-19. This health crisis has taught us that the more we make the digital world our world, the better equipped we will be to manage both business and life in the face of disruption. Associations who were early adopters of digital strategies made the transition to a remote workplace with minimal distraction. For others, the abrupt technological, administrative and cultural shift has been destabilizing. I have heard about challenges ranging from lack of equipment to the complete inability to accommodate virtual business.  If your organization was, or is, struggling ...
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Scenario Planning Builds a Resilient Future

By Sherry Budziak posted 04-21-2020
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Should we cancel the conference? Are layoffs needed to keep the organization afloat? How much of the reserves can we safely spend?   Responsibility for the decisions that make or break an organization is the tough side of leadership. Selling a solution to everyone who must agree can be even harder. But you don’t need nerves of steel and a will of iron to survive. Having problem-solving strategies at the ready and understanding how to use them effectively will pay you back in hours of lost sleep, make you feel better about going to work and give you a tool to build a more resilient association.    Be Ahead of the Curve One way to avoid the most challenging ...
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