Innovation Summit

Monday, October 3

9:00 am

Registration Opens

(Room 102 Foyer)

9:30-11:00 am

The 3Cs of Innovation in Action: Creativity, Collaboration & Communication

Darin Eich, PhD, President & Founder, Innovation Learning

In this fast paced, interactive, and engaging keynote program, you will get to experience simple innovation activities and skills firsthand. We will collaborate to demystify innovation so that you can be ignited, take action, and make a deeper impact.

Key goals:

1. Learn about key creative leadership skills for innovation and how to put them to use in your life and work.
2. Connect to communicate your challenge and innovation so people understand, buy-in, and co-create with you.
3. Gain motivation through innovation by addressing emerging problems and opportunities with applied creativity and collaboration.

11:00 am-1:00 pm

“Innovation Game Show” Expo & Lunch

Don’t miss the “Innovation Game Show” expo to visit our industry partner booths and catch up on their products and services as well as jump in on all the fun games and contests. Show your support for the many CVBs, hotels and other providers of association products and services that engage with WSAE!

1:00-2:00 pm

HR Employment Law Update

Mark Hazelbaker, Attorney & Owner, Hazelbaker & Associates

2:00-2:30 pm

Environmental Scan on Technology Issues Impacting Associations

Kevin Ordonez, Senior Consulting Partner - Technology Lead, .orgSource

As you undergo the strategic planning process, what technology issues or concerns does your plan address?  Is what keeps you up at night the same as your peers?  What budget allocation changes is your organization making over the next three years?  And what are you most likely to implement?  During June and July of 2016, .orgCommunity surveyed association leaders to explore technology issues of top concern and actions  they anticipate taking as a result.  Join the .orgCommunity leaders as they share the results of this technology environmental scan.  As part of the study, .orgCommunity leaders conducted a facilitated session with over a dozen association CEOs regarding the survey findings.  Hear what these forward thinking CEOs are putting on their radars for success.

2:30-3:15 pm

Break with Exhibits

3:15-4:15 pm

Successful Together: Tips for the Perfect Collaboration

Moderator: Amy Bliss, CAE, Executive Director, Wisconsin Housing Alliance

Collaboration is a powerful way to advance your organization’s mission, create member value, generate additional revenue and gain visibility for your organization. It has great potential for success, particularly if relationships between the organizations are mutually beneficial.  However, there are many factors that can impact the results of your collaboration including shared goals, a well-defined plan, open and frequent communication, the ability to learn from each other and a method for measuring success.

Our panelists will discuss their own experiences with collaboration, lessons learned and tips for ensuring you achieve a favorable outcome.

Panelists:

Lisa Fitch, CAE, Director, Charitable Foundation, American Academy of Cosmetic Dentistry

Craig Thompson, Executive Director, Transportation Development Association of Wisconsin

Tara Withington, CAE, Executive Director, Society for the Immunotherapy of Cancer and Vice President, Executive Director, Inc.

4:15-4:45 pm

Annual Business Meeting

4:45-5:45 pm

Hands-On Community Outreach Project

Join us in room 102 to assemble lunches for the Guest House, a homeless shelter providing housing, education and services to Milwaukee's homeless.

5:15-6:00 pm

Milwaukee City Tour

Milwaukee Food & City Tours will be offering a city tour beginning at the Hilton 6th Street bus pick-up area and ending at the Milwaukee Public Museum, just in time for the Awards Celebration. Only 30 spots are available! Sign-up sheet will be available at registration.

6:00-8:30 pm

Awards Reception & Celebration

Join us for an evening of celebration as we recognize WSAE peers who have inspired us all at the Milwaukee Public Museum. You will be transported back to a fall evening in Milwaukee at the turn of the 19th century as you enjoy hor d'oeuvres and cocktails through the Streets of Old Milwaukee.

Download the free tour app and pick a Streets resident to be your tour guide as you stroll through the exhibit. 

Tuesday, October 4

8:00-9:00 am

WSAE Solutions Network & Breakfast

The WSAE Solutions Network is your place to ask questions, seek solutions, and discover new trends and practices. It’s also a great place to learn from your WSAE peers. Find your “spoke” and join the conversation: Membership, Fundraising, Marketing/PR, Online Education, Aspiring CAE, New and Aspiring CEO or Industry Partner.

9:00-10:30 am

Governance at Work

Mark Thorsby, CAE, Vice President – Consulting Services, SmithBucklin & Bernadette Patton, CAE, President & CEO, Human Resources Management Association of Chicago

Join us for a fun, interactive learning experience designed for all levels of association staff. Anyone who has led or served on a board and/or managed diverse personalities on project teams will gain insights into how to lead for results. During this session, you will attend a meeting of the Board of Directors of the National Association of Fly-by-Night Businesses. You will receive a “Board Book” and be able to observe the behavior of our board members during a typical board meeting. You’re sure to recognize a few of these member types.  

This experience is designed to allow you to:

• Examine good and bad examples of behavior by individuals responsible for the governance of the organization.
• Explore techniques for changing governance behaviors.
• Understand concepts that support good governance and prevent, or at least discourage, bad governance behavior.
• Identify behavior patterns that lead to bad governance.

We will also spend time discussing how these behaviors impact virtual meetings and what you can do to make them more efficient.

10:30-10:45 am

Networking Break

10:45 am-11:45 pm

Rock Your Association Brand: Being RADICAL in a World of Sameness

Mike DiFrisco, CAE, Chief Marketing Officer, American Academy of Cosmetic Dentistry

Associations—like for-profit businesses—compete in often-crowded marketplaces. But let’s face it: if you don’t have a competitive advantage, you may as well not compete. So what is your associations’ uniqueness? What makes you indispensable to your target audience of members and prospects? What turns disengaged members into your best evangelists? The RADICAL branding construct will reveal the seven critical keys for developing a powerful—maybe even an outrageous—brand for your association. Because playing it safe is a sure path to invisibility.

Learning objectives:

• Discover why your brand IS your strategy and get the tools to develop a brand that will help you attract and retain more members, donors and supporters.
• See how embracing the key branding principles of relevance, authenticity and differentiation will help your association stand WAY out from competitive offerings and give prospects a reason to choose your association.
• Give you leadership and your staff a compelling rallying cry and deliver on your association's radical brand promise every day.

11:45-12:00 pm

Wrap-Up & Summit Close

Early

 Late

Members

$250

$300

Non-members

$350

$400

Early

 Late

Members

$450

$500

Non-members

$550

$600